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Love Loud Fest headed for Rice-Eccles

SALT LAKE CITY — After its debut in August 2017, a concert festival aimed at helping the LGBT community feel loved and included will return to Utah in July.

Imagine Dragons frontman Dan Reynolds started the concert and foundation in 2017 as a way to “ignite the vital conversation about what it means to unconditionally love, understand, accept and support our LGBTQ friends and family,” according to the LOVELOUD website.

After losing friends to suicide and receiving letters from fans who told him because of his religious upbringing they assumed he didn’t accept them for who they were, Reynolds has become an advocate for LGBT issues. He has worked with The Trevor Project, a national suicide prevention organization for LGBTQ youth, and was involved with the documentary “Believer” which premiered at the 2018 Sundance Film Festival.

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